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- From: bsalter@acorn.co.uk
- Subject: Acorn Targets European Consumers (press release)
- Date: 24 Mar 93 09:52:21 GMT
-
- Acorn Targets European Consumers
-
- Acorn Computers is using CeBIT 93 as the launch pad for a major attack on
- the European consumer markets.
-
- Following the successful reaction to the launch of machines specifically
- aimed at the UK consumer market where sales rose by over 60% last year,
- Acorn is using the unveiling of a German version of its RISC OS3 operating
- system at CeBIT to begin a thrust into Europe, starting off with a major
- campaign in Germany.
-
- With a range of powerful machines backed up with a strong marketing message,
- and with prices for a 32-bit RISC computer starting at under DM1000, the
- company is well placed to expand beyond its traditional UK boundaries.
- Acorn's International General Manager, Bob Coates remarked "At the present
- time when the German marketplace is in disarray, when Atari sales are
- declining rapidly, and whilst major PC players are distress-selling their
- machines, there is considerable confusion and chaos in the market place.
-
- "That market is now looking for a way out of the recession. With the launch
- of the new German version of our highly regarded operating system, Acorn is
- now well placed to move in to the German arena. Acorn has analysed the whole
- market and has concluded that the enthusiasts and those who are enthralled
- by the power that can be delivered by our platforms, make up the first
- market for us to aim at. Indeed, 20,000 machines have already been sold
- into this niche area, and this year has also seen the launch of a new
- magazine from Markt & Technik, Archimedes Computer Faszination, totally
- devoted to Acorn's range of RISC computers. Issue 2 will be on the news
- stands during CeBIT.
-
- "The second frontal attack will concentrate on the home and entertainment
- markets in the run up to Christmas where both quality and the benefits in
- personal productivity that Acorn machines can deliver are already being
- identified as having strong appeal to the German marketplace. With a
- portfolio of over 250 games running on our platforms, many of which are well
- known titles, there are in addition a number of other applications which are
- being converted into German by leading publishing houses. And this in its
- own right is pointing Acorn at other markets sectors - including the serious
- professional user."
-
- Bob Coates concluded "Many major publishers now recognise the strength of
- the European markets and are giving their full support to our company's
- expansion programme."
-
- ENDS
-